Web Design & Development

eb Design & Development: Websites That Actually Make You Money (Not Just Look Pretty)

Speed-Optimized, SEO-Ready, Conversion-Focused WordPress Sites That Turn Visitors Into Paying Customers

Let’s be honest—your current website probably sucks. Not because it looks terrible (though it might), but because it’s slow, confusing, and about as effective at generating leads as a billboard in the desert.

I’ve seen it a thousand times: A business owner spends $5,000 on a beautiful website with parallax scrolling and fancy animations. It wins design awards. Their designer posts it on Instagram. And six months later, the owner is wondering why the phone isn’t ringing.

Here’s the brutal truth: Google doesn’t care about your website’s artistic merit. Your visitors don’t care about your clever animations. They care about one thing: Can I find what I need in under 3 seconds, and can I trust this business to solve my problem?

That’s what we build. Websites that load fast, rank high, and convert visitors into customers. No fluff. No BS. Just results.


The Website Problem Nobody Talks About

Last month, I audited a restaurant’s website for a friend. Gorgeous design. Professional photography. Menu PDF that looked like it was designed by Michelangelo.

** Page load time: 11 seconds. **

** Mobile performance score: 12/100. **

** Bounce rate: 89%. **

Translation: 89% of people who landed on the site left before it even loaded. That $8,000 website was literally costing them customers.

** This is the reality:** 53% of mobile users abandon a site that takes longer than 3 seconds to load. Every 1-second delay in page load time reduces conversions by 7%. Amazon calculated that a 1-second slowdown would cost them $1.6 BILLION in sales annually.

Your website isn’t a digital brochure. It’s a 24/7 salesperson. And if it’s slow, confusing, or broken on mobile, it’s the equivalent of a salesperson who shows up late, mumbles, and forgets your name.


How We Got Here (And Why We’re Obsessed With Speed)

The story of All Pro Digital Solutions starts with a broken website and a pissed-off customer.

Three years ago, our founder Mike hired a “premium” web design agency to build a site for his dad’s HVAC business. They delivered a gorgeous site with a video background, animated text, and a contact form that looked like it belonged in the MoMA.

** First month’s results: ** 3 leads. Total.

Mike called the designer: “The site looks amazing, but it’s not generating calls.”

Designer: “Our job was to make it look good. Getting traffic is your problem.”

That conversation cost the designer a client and launched our obsession with websites that perform, not just impress.

Mike spent the next month learning about Core Web Vitals, image compression, and why that stupid video background was adding 4 seconds to load time. He rebuilt the site himself—uglier, but faster. Much faster.

** Month two results: ** 47 leads.

** Same traffic. Same business. Just a website that actually worked.**

That’s what we do now. We build websites that work.


What We Build: The Anti-Fluff Website

Our Philosophy: Speed First, Conversions Second, Looks Third

That doesn’t mean your site will be ugly. It means we’ll never sacrifice performance for a “cool effect.” Every design choice answers one question: Does this help the visitor become a customer?

If yes: We do it.If no: We kill it, no matter how pretty it is.

Mobile-First Design (Because That’s Where Your Customers Are)

Last Tuesday, I was waiting for a haircut and Googled “best pizza near me” on my phone. Five sites wouldn’t load. The sixth loaded in 1.2 seconds, had a click-to-call button, and showed their menu without making me download a PDF.

** Guess where I ordered from? **

60% of all web traffic is mobile. 75% of local searches are mobile. If your site doesn’t work perfectly on a phone, you’re losing money. Period.

** We design mobile-first, which means:**

  • Buttons you can tap with your thumb (no pinching and zooming)
  • Forms that auto-fill and are short enough to complete while waiting in line
  • Text that’s readable without squinting
  • Menus that don’t require a PhD to navigate
  • Click-to-call buttons (because nobody wants to memorize your number)

Core Web Vitals Optimization (The Google Report Card)

Google now uses Core Web Vitals as a direct ranking factor. These are real metrics that measure how fast your site feels to users.

We’ll get you passing grades:

  • Largest Contentful Paint (LCP) – Under 2.5 seconds The main content loads fast. No more waiting for that hero image to appear.
  • First Input Delay (FID) – Under 100 milliseconds When someone clicks a button, it responds instantly. No lag, no frustration.
  • Cumulative Layout Shift (CLS) – Under 0.1 The page doesn’t jump around while loading (preventing those accidental clicks on the wrong thing).

Real Example: A roofing company’s website had an LCP of 4.8 seconds. We removed a bloated slider, compressed images properly, and enabled lazy loading. LCP dropped to 1.9 seconds. They jumped from #8 to #3 in rankings. Same content. Just speed.


Our Web Design & Development Services: The Complete Breakdown

1. Custom WordPress Website Design & Development

We build on WordPress because it powers 43% of the internet and gives you ownership. Unlike Wix or Squarespace, you own your site completely. No platform lock-in. No “you can’t export that feature.”

What You Get:

  • Custom theme built from scratch (no bloated templates)
  • Elementor or Gutenberg builder (your choice)
  • 100% mobile-responsive design
  • SEO-optimized code structure
  • Speed optimization built-in
  • Security hardening
  • Google Analytics & Search Console setup
  • Training on how to update your own site (or we’ll manage it for you)

The Process:

Copy

Week 1: Discovery & Strategy Call
        ↓
Week 2: Wireframes & Design Mockups
        ↓
Week 3: Development (Coding the Site)
        ↓
Week 4: Content Integration & SEO Setup
        ↓
Week 5: Speed Optimization & Testing
        ↓
Week 6: Launch & 30 Days of Support

Typical Timeline: 4-6 weeks from kickoff to launch.


2. Website Redesign & Revamp

Your current site looks okay but performs like a 1998 Honda Civic with 300,000 miles. We keep what works, gut what doesn’t, and rebuild it for speed and conversions.

Perfect For:

  • Sites that look dated but have good content
  • Sites that are slow but have strong backlinks
  • Rebranding without losing SEO equity

The Redesign Process:

  1. SEO Preservation Audit: We identify what’s ranking and can’t change
  2. Content Audit: Keep the good pages, merge the thin ones, delete the junk
  3. Backlink Mapping: Ensure every valuable link still points somewhere useful
  4. 301 Redirect Strategy: Every old URL gets a proper redirect (no 404 errors)
  5. Speed Makeover: Strip the bloat, keep the brand
  6. Conversion Lift: Add CTAs, trust signals, clear navigation

Real Example: A law firm had a 7-year-old site with 200 pages (most were garbage). We kept 35 valuable pages, redirected the rest, and rebuilt on a lightweight framework. Traffic increased 40% in 60 days because Google could finally crawl the good stuff.


3. Landing Page Design & Optimization

Running Google Ads or Facebook Ads? Your landing page can make or break your campaign. We build hyper-focused landing pages that convert at 15-25% (industry average is 2-3%).

What Makes Our Landing Pages Convert:

  • Single, clear CTA (no distractions)
  • Above-the-fold value proposition
  • Trust signals (reviews, badges, guarantees)
  • Mobile-first design (most ad traffic is mobile)
  • Fast loading (under 2 seconds)
  • Form optimization (only ask for what’s necessary)
  • A/B testing framework (so we keep improving)

**Visual Element: Landing Page Anatomy **

Copy

┌─────────────────────────────────────────┐
│  Headline: Clear Benefit in 7 Words    │
│  Subheadline: How You Deliver It       │
├─────────────────────────────────────────┤
│  Trust Bar: "4.9★ 200+ Reviews"        │
├─────────────────────────────────────────┤
│  Form: 3 Fields Max (Name, Email, Zip) │
│  CTA Button: "Get Free Quote"          │
├─────────────────────────────────────────┤
│  Benefits: 3 Columns, Icons, Short Text│
├─────────────────────────────────────────┤
│  Social Proof: "Mark saved $400..."    │
├─────────────────────────────────────────┤
│  FAQ: 3-5 Questions (reduces friction) │
├─────────────────────────────────────────┤
│  Final CTA: "Ready to Start?"          │
└─────────────────────────────────────────┘

4. E-Commerce Website Design

Selling online? Your site needs to be fast, secure, and optimized for conversions. We build WooCommerce stores that actually sell.

Specialized Features:

  • Product page optimization (schema markup, reviews, fast loading)
  • Category page SEO (faceted navigation that doesn’t create index bloat)
  • Checkout optimization (reduce cart abandonment)
  • Payment gateway integration
  • Inventory management setup
  • Abandoned cart email sequences
  • Product image optimization

5. Speed & Performance Optimization

Already have a site you like but it’s slower than molasses? We’ll optimize it without redesigning it.

Our Speed Optimization Includes:

  • Image compression and WebP conversion
  • Code minification (CSS, JS, HTML)
  • Browser caching setup
  • CDN integration (Cloudflare)
  • Database optimization
  • Plugin audit (remove/replace bloated plugins)
  • Server response time improvements
  • Critical CSS inlining
  • Lazy loading implementation

Guarantee: We’ll get your mobile speed score to 70+ or we’ll keep working for free until we do.


Technical Factors: The Stuff That Actually Matters (But Nobody Explains)

Website Speed Metrics That Kill Your Rankings

**Visual Element: Speed Impact Chart **

Copy

Speed Score vs. Conversions
   100% ┤                                  ╭───
        │                              ╭───╯
   75% ┤                          ╭───╯
        │                     ╭─────╯
   50% ┤                ╭────╯
        │           ╭────╯
   25% ┤      ╭────╯
        │ ╭────╯
    0% └─╯──────────────────────────────────
        1s   2s   3s   4s   5s   6s   7s   8s
                    Page Load Time

** What This Means:** If your site loads in 5 seconds instead of 2 seconds, you’re losing about 60% of potential conversions.


Mobile vs. Desktop Traffic Reality Check

**Visual Element: Traffic Split Pie Chart **

Copy

Mobile Traffic: 62%
Desktop Traffic: 31%
Tablet Traffic: 7%

** If your site is designed for desktop first, you’re optimizing for 31% of your visitors. ** That’s like building a store where 69% of customers have to crawl through a tiny door.


** Core Web Vitals: The Technical Breakdown **

** 1. Largest Contentful Paint (LCP) ** – Measures loading performance

  • ** Good: ** Under 2.5 seconds
  • ** Needs Improvement:** 2.5-4 seconds
  • ** Poor**: Over 4 seconds

How We Fix It:

  • Compress hero images (often the culprit)
  • Remove render-blocking resources
  • Improve server response time
  • Use a CDN

2. First Input Delay (FID) – Measures interactivity

  • Good: Under 100ms
  • Needs Improvement: 100-300ms
  • Poor: Over 300ms

How We Fix It:

  • Minimize JavaScript execution time
  • Break up long tasks
  • Use web workers
  • Optimize event handlers

3. Cumulative Layout Shift (CLS) – Measures visual stability

  • Good: Under 0.1
  • Needs Improvement: 0.1-0.25
  • Poor: Over 0.25

How We Fix It:

  • Set explicit width/height on images
  • Reserve space for ads/embeds
  • Avoid inserting content above existing content
  • Use transform animations instead of layout animations

Technical SEO Checklist: 31 Points We Nail

**Visual Element: Technical Scorecard **

Copy

┌──────────────────────────────────────┐
│ TECHNICAL SEO SCORE: 94/100          │
├──────────────────────────────────────┤
│ ✅ Mobile-Friendly: PASS            │
│ ✅ HTTPS: SECURE                    │
│ ✅ Structured Data: IMPLEMENTED    │
│ ✅ Robots.txt: OPTIMIZED            │
│ ✅ XML Sitemap: SUBMITTED           │
│ ✅ Canonical URLs: CORRECT          │
│ ✅ Hreflang Tags: N/A (Local Site)  │
│ ✅ Index Bloat: NONE                │
│ ✅ Broken Links: 0 FOUND            │
│ ✅ Redirect Chains: NONE            │
│ ✅ Core Web Vitals: PASSING         │
│ ✅ Image Optimization: COMPLETE     │
│ ✅ CSS/JS Minification: DONE        │
│ ✅ Browser Caching: ENABLED         │
│ ✅ CDN: ACTIVE                      │
│ ✅ Server Response: 89ms            │
│ ✅ Database Bloat: CLEANED          │
│ ✅ Render-Blocking Resources: FIXED│
│ ✅ Critical CSS: INLINED            │
│ ✅ Lazy Loading: ACTIVE             │
│ ✅ Font Loading: OPTIMIZED          │
│ ✅ Gzip Compression: ENABLED        │
│ ✅ Brotli Compression: ENABLED      │
│ ✅ DNS Prefetch: IMPLEMENTED        │
│ ✅ Preconnect: IMPLEMENTED          │
│ ✅ Resource Hints: OPTIMIZED        │
│ ✅ 404 Page: CUSTOM                 │
│ ✅ Breadcrumbs: IMPLEMENTED         │
│ ✅ Pagination: SEO-FRIENDLY         │
│ ✅ Internal Linking: OPTIMIZED      │
│ ✅ Meta Robots Tags: CORRECT        │
└──────────────────────────────────────┘

Every site we build scores 90+ on this checklist before launch.


WordPress Performance Stack: What We Use (And Why)

We build on a foundation designed for speed:

Hosting: We recommend SiteGround, Kinsta, or WP Engine (managed WordPress hosting with server-level caching).

Theme: Custom starter theme (no bloat), or lightweight premium themes like Astra or GeneratePress.

Page Builder: Elementor Pro or Gutenberg (with performance optimizations). We disable unused widgets and load only what’s needed.

Caching: LiteSpeed Cache or WP Rocket (configured for your specific site).

Image Optimization: Smush Pro or ShortPixel (automatic WebP conversion).

CDN: Cloudflare (free plan is usually sufficient for small businesses).

Security: Wordfence or Solid Security (firewall, malware scanning, login protection).

SEO: Rank Math Pro (lighter than Yoast, more features).

Backup: UpdraftPlus or BlogVault (daily automated backups).

The Result: A lean, mean, speed machine that scores 90+ on PageSpeed Insights.


Website Design Packages: No Surprises, Just Results

💻 Starter Website

Perfect For: New businesses, service providers, simple sites

$3,497 one-time (or $297/month for 12 months)

What You Get:

  • ✅ Custom WordPress design (5 pages: Home, About, Services, Contact, Blog)
  • ✅ Mobile-first responsive design
  • ✅ Speed optimization (target: 70+ mobile score)
  • ✅ Basic on-page SEO setup
  • ✅ Contact form with spam protection
  • ✅ Google Analytics & Search Console integration
  • ✅ 1 hour of training on how to update your site
  • ✅ 30 days of support after launch

Timeline: 4-5 weeks


🚀 Growth Website

Perfect For: Established businesses ready to scale, e-commerce, multi-service companies

$5,997 one-time (or $497/month for 12 months)

What You Get:

  • ✅ Everything in Starter, plus:
  • ✅ Up to 10 pages
  • ✅ Advanced speed optimization (target: 85+ mobile score)
  • ✅ Custom graphics & icons
  • ✅ Blog setup with content strategy
  • ✅ Lead magnet integration (downloadable guide)
  • ✅ Email opt-in forms
  • ✅ Schema markup implementation
  • ✅ 2 hours of training
  • ✅ 60 days of support + 3 months of monthly check-ins

Timeline: 6-7 weeks


⚡ E-Commerce Website

Perfect For: Online stores, product-based businesses

** $8,997 one-time ** (or $747/month for 12 months)

** What You Get: **

  • ✅ Everything in Growth, plus:
  • ✅ WooCommerce setup & customization (up to 50 products)
  • ✅ Product page optimization
  • ✅ Category page SEO
  • ✅ Payment gateway integration (Stripe, PayPal, etc.)
  • ✅ Abandoned cart email setup
  • ✅ Shipping & tax configuration
  • ✅ Product schema markup
  • ✅ Customer account setup
  • ✅ 3 hours of training
  • ✅ 90 days of support

** Timeline: ** 8-10 weeks


** 🎯 Landing Page Package **

** Perfect For**: Ad campaigns, product launches, event registrations

$997 per landing page (discount for multiple pages)

What You Get:

  • ✅ Conversion-focused design
  • ✅ A/B testing setup
  • ✅ Mobile-optimized layout
  • ✅ Fast loading (< 2 seconds)
  • ✅ Integrate with your email/CRM
  • ✅ 1 week turnaround

⚙️ Speed Optimization Only

Perfect For: You like your site design, but it’s slow as molasses

$1,497 one-time

What You Get:

  • ✅ Complete speed audit
  • ✅ Image compression & WebP conversion
  • ✅ Code minification (CSS, JS, HTML)
  • ✅ Caching configuration
  • ✅ CDN setup
  • ✅ Database optimization
  • ✅ Plugin audit & cleanup
  • ✅ Guaranteed 70+ mobile score

Timeline: 1 week


The “What’s Actually Included” Breakdown

Because some agencies list “Website Design” and deliver a template they bought for $49, here’s exactly what you get:

Design Phase:

  • 2-3 homepage mockups (you pick one)
  • Unlimited revisions on chosen design (within reason)
  • Custom color scheme matching your brand
  • Professional stock photos (or use yours)
  • Custom graphics/icons as needed

Development Phase:

  • Hand-coded WordPress theme (no bloated templates)
  • Mobile-responsive coding
  • Cross-browser testing (Chrome, Safari, Firefox, Edge)
  • Speed optimization during build (not after)
  • Security hardening
  • Form functionality and testing
  • 301 redirect mapping (if redesigning)

SEO Setup:

  • Title tags & meta descriptions for all pages
  • XML sitemap generation
  • Google Search Console submission
  • Google Analytics installed
  • Schema markup (Organization, LocalBusiness, etc.)
  • OG tags for social sharing

Launch & Support:

  • Site moved to your hosting
  • All features tested live
  • 30-90 days of bug fixes included
  • Training videos or screenshare session
  • Documentation on updating content

The “Should I Actually Invest in This?” Calculator

Try this math:

Your average customer value: $______

Current website conversion rate: ____% (industry average is 2-3%)

Monthly visitors: ______

Current monthly customers: (Visitors × Conversion Rate)

Target conversion rate: 5-10% (achievable with proper design)

New monthly customers: (Visitors × New Conversion Rate)

Additional monthly revenue: (New Customers – Current Customers) × Customer Value

Example:

  • Customer value: $500
  • Current conversion: 2%
  • Monthly visitors: 3,000
  • Current customers: 60/month
  • New conversion: 5%
  • New customers: 150/month
  • Additional customers: 90/month
  • Additional revenue: $45,000/month

Website investment: $5,997
Return in first month: 751% ROI

Even if you’re conservative and only improve from 2% to 3%, that’s still $15,000/month in new revenue. The site pays for itself in the first month.


Real Results: Before & After

Case Study #1: The Slow Law Firm

Before:

  • Load time: 6.8 seconds
  • Mobile score: 34/100
  • Bounce rate: 72%
  • Conversions: 3/month

After:

  • Load time: 1.4 seconds
  • Mobile score: 91/100
  • Bounce rate: 38%
  • Conversions: 18/month

What we did: Removed bloated slider, compressed images, minified code, restructured layout for mobile-first

ROI: Site paid for itself in 12 days.


Case Study #2: The E-Commerce Store

Before:

  • Cart abandonment: 78%
  • Mobile conversions: 0.8%
  • Average load time: 5.2 seconds

After:

  • Cart abandonment: 62%
  • Mobile conversions: 3.4%
  • Average load time: 1.8 seconds

What we did: Optimized product images, streamlined checkout from 5 steps to 2, added trust badges, enabled guest checkout

ROI: 312% increase in mobile revenue within 30 days.


Case Study #3: The Local Service Company

Before:

  • Ranking: #12 for main keyword
  • Mobile users: 65% of traffic
  • Contact form submissions: 2/week

After:

  • Ranking: #3 for main keyword
  • Mobile users: 68% of traffic (but now converting)
  • Contact form submissions: 14/week

What we did: Redesigned for mobile-first, added click-to-call buttons, simplified contact form, created location pages

ROI: “I had to hire two more technicians to handle the calls.” – Owner


The Technical Stuff: Our Performance Standards

Every site we build meets these minimums:Table

Copy

MetricOur StandardIndustry Average
Mobile Load Time< 2.5 seconds8.6 seconds
Mobile PageSpeed85+42
Desktop PageSpeed90+58
Bounce Rate< 45%68%
Conversion Rate3-8%2.35%
Uptime99.9%99.5%
Security ScoreA+C

If we don’t hit these numbers, we keep working for free until we do.


Frequently Asked Questions (The Ones You’re Actually Thinking)

“Why WordPress? Why not Wix/Squarespace/Webflow?”

WordPress powers 43% of the internet for a reason. You own your site completely. No platform lock-in. No limitations. No “you can’t export that.” It’s scalable, SEO-friendly, and puts you in control. Wix is renting; WordPress is owning.

“How long does it take to build a website?”

4-10 weeks depending on complexity. A 5-page service site: 4-5 weeks. A 50-product e-commerce store: 8-10 weeks. We give you a timeline during our first call and stick to it.

“What if I don’t like the design?”

We do mockups first. You get unlimited revisions on the chosen design (within reason). Once you approve the mockup, we build it. No surprises.

“Will I be able to update it myself?”

Yes. We use Elementor or Gutenberg so you can update text, images, and add blog posts without calling us. We provide training videos and a screenshare session. But if you’d rather we handle updates, we offer maintenance plans.

“What if my site breaks?”

All sites come with 30-90 days of support (depending on package). After that, we offer maintenance plans starting at $97/month. Or you can hire us hourly at $150/hour.

“Do you do SEO too?”

Yes, we’re an SEO company first. Every site we build is SEO-optimized from day one. We can also manage your ongoing SEO if you want. Most clients hire us for both.

“Can you use my existing branding/colors?”

Absolutely. We’ll match your brand guidelines perfectly. If you don’t have guidelines, we’ll create a consistent color palette for you.

“What about hosting?”

We optimize for your hosting. If your hosting sucks, we’ll tell you and recommend a better provider. We don’t sell hosting (no conflict of interest), but we’ll help you migrate for free.

“What if I need changes after launch?”

That’s what support is for. Minor changes (text updates, image swaps) are included during support period. Major changes (new pages, new functionality) are billed hourly or as a new project.

“Why are you more expensive than [cheap competitor]?”

Because we build sites that generate revenue, not just look pretty. A $500 template site might be cheap upfront, but it’s costing you $5,000/month in lost conversions. We’re an investment, not an expense.

“What’s your design style?”

Clean, modern, conversion-focused. We follow UX best practices, not design trends that will look dated in a year. Think Apple, not MySpace.


The “Should I Actually Do This?” Decision Tree

Copy

Do you get most of your customers online? 
├─ YES → You need a high-performing website
│         └─ Can you afford $3,497?
│            ├─ YES → Do it. ROI is typically < 30 days
│            └─ NO → Start with Speed Optimization ($1,497)
│
└─ NO → Get most customers from referrals?
        ├─ YES → Do you want to scale beyond referrals?
        │      ├─ YES → You need a website that converts cold traffic
        │      └─ NO → Maybe not yet, but you're capped
        │
        └─ NO → Get customers from offline marketing?
               └─ Could you get more with online leads?
                  ├─ YES → Website + SEO = Growth engine
                  └─ NO → Are you sure? Check competitor rankings

Bottom line: If your competitors are online and you’re not (or your site sucks), you’re losing market share every single day.


The “Fine Print” That’s Actually Important

We DO:

  • Build custom, mobile-first websites
  • Optimize for speed and SEO
  • Provide honest timelines
  • Train you to manage your site
  • Support you after launch
  • Tell you if we think a feature is a bad idea

We DON’T:

  • Use bloated templates
  • Overload your site with plugins
  • Lock you into proprietary systems
  • Charge hourly for every little thing during support
  • Make changes without your approval
  • Launch sites that aren’t ready

Google Policy Compliance: Every site we build follows Google’s Webmaster Guidelines, Core Web Vitals standards, and mobile-first indexing requirements. We build sustainable sites that rank well long-term.


Ready to Stop Losing Customers to Your Competitor’s Faster Site?

Here’s what happens next:

  1. You fill out the form below (takes 2 minutes)
  2. We audit your current site for free (within 24 hours)
  3. We schedule a 30-minute call to show you what’s broken
  4. You decide if you want us to fix it
  5. We build your new site and you start getting more leads

No pressure. No sales pitch. Just honest answers about your website.


All Pro Digital Solutions
📞 Call or what app: (+92)3016969267 +44 7404 412724
📧 Email:Sultan@allprodigitalsolutions.com Zaib.khan1889@gmail.com
🕒 Hours: Monday-Sunday, 8 AM – 8 PM MST

P.S. – Still reading? Here’s the deal: Most people who get this far are serious about fixing their site. The Starter package at $3,497 is where most businesses begin. It includes everything you need to have a fast, functional, lead-generating website. If your current site is older than 3 years, it’s costing you money every day you wait.

P.P.S. – Mike’s dad’s HVAC website is still running strong, 4 years later. It’s generated over $2.3M in revenue from organic leads. The total cost? $4,200 for the initial build and about $200/month in maintenance. That’s an ROI of 54,761%. Still think a website is just an expense?